Gioco Digitale 2019 Restyle

Last year the site was lacking depth and character. GD Head of Design asked me to give a new 'dress' the appearance of the web site.

About the Project

The aim of the project was to give the website a deep and solid look, the floating boxes of the home page were looking as if put there without a meaningful purpose. The overall look of the website was missing solidity and structure.

The Challenge.

The main problem was that the framework of the website could not be touched and we had to work with what we already had. I had to inspect all the homepage structure, html code and the css to try and understand what it would have been possible to do.

The Original Page as it was given to me.
Analysis of the blocks composing the main page. They were divided into several different types of games.
Adding depth to the page to the main canvass of the web page.
The color study for the new style of the label.

Solutions

More contrast was added to the overall look of the page. We Inserted a color code for the homepage of Gioco's Label using the iconic orange of the brand. The images of the promotions were more detailed. The background with the orange ribbon was used to boost and give resonance to the main promotion of the week.


Final result of the job.

Before and After

Before and after transformation.